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as @orangepizza wrote, that’s an Extended validation.
But if you want to buy such a certificate: Perhaps read
Sometimes I see websites with EV-certificates - oh, then they forget to renew the certificate and the certificate is expired. That’s really bad. Then the website doesn’t use HSTS, so users can create an exception. Happens sometimes, big companies (bundesfinanzhof in Germany).
My personal position: A shorter living (perhaps Letsencrypt-) certificate with an automatic renew and HSTS -> the website is better.