Migration of WordPress to HTTPS - Concern about Google Rankings


A little introduction: I am not a technical person, just a (WordPress) website owner. I’m preparing to activate Let’s Encrypt using the setting in my Cosmos hosting panel. My question is about the TLS settings I see in Cosmos.

There is a setting called ‘Force TLS’. When I enable this, do I still have to create a 301 rewrite rule in the .htaccess?

My main concern: losing my Google rankings. What’s the best approach for keeping the current rankings in the SERP’s when migrating to https?

Hope anyone can advise on this. Thanks in advance!


search wordpress on this site for recommendations on how to migrate from HTTP to HTTPS

google is preferring content served over HTTPS

wordpress has a concept of a home path which can be updated and if you do it right your previous content will be automatically redirected

for example: https://wordpress.org/plugins/really-simple-ssl/

I have also updated your title so others can chip in who have more knowledge of wordpress (human SEO is always best :P)




As @ahaw021 said, Google has said publicly that they are providing a slight ranking bump for HTTPS. A few large sites have reported a temporary dip in rankings when they move over, but they quickly recovered. Wired’s article on their migration is a great source.


this article suggest that after you migrat to HTTPS you should submit your site again for crawling

To inform Google about the change in URL, re-add your WordPress site to Google webmaster tool (but this time with https://) and follow this this guide to let Google know about the change of URL.



Hey @martijnbaltes! Google is pushing the entire web using HTTPS so it’s a good idea securing your WordPress site with HTTPS. If it is completed correctly you shouldn’t worry about any drop in your rankings.

Make sure you you log in to your WP dashboard go to Settings > General and ensure that the WordPress Address (URL) and Site Address (URL) are https. If not, add S after http to make https and save it.

Also you should verify it to ensure everything is setup correctly. A quick way to do this is to use the free SSL check tool from Qualys SSL Labs.

Don’t forget to implement a 301 from HTTP to HTTPS on a server level. There are other important steps like updating your site in your Google Search Console and so on.

This in-depth HTTP to HTTPS migration guide includes all these steps you need to follow and check. After that you are good to go!


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